

India is a young country with over 75% of its population under the age of 45, making it one of the largest potential markets for online gaming. The new initiative will ensure the fruitful participation”, Ashish Khazanchi, Managing Partner, Enormous brands. The revolutionary campaign aims to include players of all calibres. The campaign has been executed in a way that intents to set up a platform for new players to learn, enjoy, play poker and experience the joy of winning while standing a chance to win benefits. “The campaign redefines the gaming arena for the Indian market by motivating the new users to play and experience the game of Poker. The ad campaign was conceptualized and designed by ‘Enormous Brands’, one of leading creative agency in the country. Therefore, even Tier 2 cities are gearing up the affinity towards poker. In the ad-film, the protagonist played by “Jeeveshu Ahluwalia” a popular digital entertainer is shown romancing his phone as he celebrates his victory.įurthermore, as India is continuously rising in poker with every passing year, Poker is not just limited to major cities anymore but now the trends of both online and offline games are thriving all over the country. The film has a nostalgia quotient by creating the ad-film sequence around the song 'Pehla Nasha’ from the movie ‘Jo Jeeta Wohi Sikander'. ‘Pehla game Khel Ke Dekho’ ad-film brings out the joy that a person experiences in winning against real players using his skill and mental agility.

The film highlights the unparalleled feeling of winning in a game of poker. The campaign aims at encouraging the uninitiated audience to indulge in the game of online poker.

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